The Pleasure Boat Inn opens to the public

The Pleasure Boat Inn opens to the public

Pleasure Boat Inn aerial view (credit: Robert Smith)

The Pleasure Boat Inn pub, now owned by Norfolk Wildlife Trust and located at NWT Hickling Broad and Marshes, opens to the public today.

The pub, which hasn’t had permanent tenants since 2021, sits on the edge of one of Norfolk’s largest broads and offers spectacular views of this iconic Norfolk landscape. 

We purchased the building in 2023 as part of a plot of land at Hickling Staithe, which included the Pleasure Boat Inn pub, adjacent buildings and a large car park, together with associated moorings. 

We have leased the Pleasure Boat Inn to Rick and Felicity Malt, who have announced that they will open to the public at 3pm on Friday 2 August. 

Eliot Lyne, Norfolk Wildlife Trust CEO says: “We purchased most of the other land around the pub in 2017. The Pleasure Boat Inn was the ‘missing link’ to help realise our vision for wildlife and people in and around our Hickling Broad and Marshes nature reserve.  

“Investing in a popular local pub is the first step in providing new ways to introduce people to the unique landscape and wildlife of Hickling, including walking routes and wildlife boat trips from the Staithe. 

“In addition to taking care of this unique and vital landscape for wildlife, our long-term aim is to create even more facilities that will provide new opportunities for everyone to experience Hickling's fantastic wildlife in an area where nature, the community and the local economy are all thriving.” 

Rick and Felicity Malt already run two successful Norfolk pubs – The White Horse Inn at Neatishead and The Lion at Thurne. 

Following the public launch, Rick and Felicity will open the new waterside hostelry from 12noon – 10.30pm every day for drinks.  A food offer is soon to follow consisting of light bites in the daytime and an evening offer including freshly baked pizza, salads, pub classics and an a la carte menu of dishes using locally sourced meat and fish. 

As the pub gets up and running, Rick and Felicity will review their opening hours in response to demand and these may be changed in future. 

Three men, two women and a young girl stand behind the bar of a pub, smiling at the camera, while some of them pretend to pull a pint

l-r Rachel Frain (NWT), John Blackburn (NWT), Andrew Pettitt (NWT), Rick Malt and Felicity Malt at the Pleasure Boat Inn launch night (credit: Robert Smith)

Rick Malt, pub tenant, said: “We can’t wait to open the doors to this popular spot. As well as providing a family friendly social hub for the local community, the Pleasure Boat Inn sits right on the water’s edge, offering visitors to Norfolk’s iconic Broads the perfect place to stop and take in the view. 

“It’s great to be in partnership with Norfolk Wildlife Trust. We are looking forward to developing our offer in harmony with their values, including providing people with a warm welcome to Hickling Broad and Marshes to enjoy the area and learn about its special wildlife.” 

For up-to-date information about the pub’s offer including food, drink and opening hours, visit the Pleasure Boat Inn website. 

You can find more information about the Pleasure Boat Inn partnership with Norfolk Wildlife Trust here.