Vision and strategy

Together, we can create a Wilder Norfolk for All

As the oldest Wildlife Trust in the UK, we are proud to have been protecting and restoring Norfolk’s nature for nearly a century. 

We face a critical tipping point in reversing the fortunes of our wildlife, ecosystems and communities, and it is clear that all three are inextricably intertwined.  

We know that we can secure a thriving world for future generations, that offers a stable climate, clean water, abundant food, health and happiness. But to do that, working together to restore and protect Norfolk’s nature is vital.  

We have a clear vision and mission for the future of Norfolk’s wildlife and people. This strategy provides a vital focus for our passion and expertise, and recognises the importance of involving everyone.  

Watch our full strategy film here   Download our strategy here

Managing the landscape

Norfolk’s landscape is well-connected tapestry of wildlife habitats, teeming with life. 

Owning 1% of the county’s land, we have achieved enormous success in creating and maintaining amazing habitats for wildlife. But to meet national ambitions for nature, we want to work together to do more. 

People and nature

1 in 4 people are taking action for nature in Norfolk by 2030 

We are working towards a county filled with healthy and happy communities with access to nature, who are inspired and enabled to act for wildlife. 

Managing our land

Nature reserves are rich in reedbeds, heath and woodland nurture Norfolk’s rarest species. 

We will continue to enhance our nature reserves across the county and aim to own or manage 30% more land for wildlife by 2030. 

Our strategy will be delivered by everyone at Norfolk Wildlife Trust, alongside a wide variety of landowners, businesses, conservation organisations, town planners, funders and communities who all share our ambitions.

We urge you to join us.