Today, we launch a fundraising appeal to help inspire a love of nature in the next generation.
Over the coming months, we're appealing for donations to help us raise £50,000 for our Children and Nature Fund to help expand our work supporting children and young people to enjoy the benefits of being in nature.
A 2019 study commissioned by The Wildlife Trusts found that children's wellbeing increased after they had spent time in nature, showing increased personal wellbeing and health over time, and high levels of enjoyment. Most children taking part in the study reported that after time in nature, they felt capable of doing new things when they tried, had more confidence in themselves and reported better relationships with teachers and classmates.
Natalie Bailey, our Director of Engagement, said: "We want to help every child and young person in Norfolk to develop a love of nature, to enjoy all the benefits it brings and to grow up wanting to protect it.
"We already help up to 4,000 young people to enjoy and benefit from time in nature each year, but at such a vital time for supporting our wildlife and the wellbeing of our young people, there is so much more we must do.
"Our Children and Nature Fund exists to help to create wilder spaces where our children live, learn and play, and helps to develop new and exciting opportunities to inspire the next generation to enjoy and care for wildlife.
"If you know a young person that would love to have more opportunities to enjoy our county's special wildlife, every donation, no matter how small or large, will help us to make this possible."